important points that you must do before publishing the content of the website on the Internet with the aim of improving search engines directly when it is released
Choose a keyword and focus on it:
Before writing a post, you must choose the main term for it that will appear in the search engines. For example, if you want to market cat toys, you should choose the term cat toys as the title of the post
You Need to Research Your Competitors:
After you have chosen the term, the second step is to do your research with the competitors. In order to search properly, you must browse anonymously in your web browser. (We prefer to use “private or incognito” because we do not want Google to use past search history to influence what we see on the search results page).
Every Google search page has paid ad results above and below the page, and there are 10 results (or so) in between them, that are your competitors. Now you have to check what are they missing? what you can do better then what they offer?
Act with better marketing content than the competitors:
After researching the competitors and showing you how their content is, you should start creating content that aims to be better than competitors’ content. The content you create should be unique, competitive, and exciting.
This law of content creation applies to the blog post, online store page, sales landing page, or any content on the site, as it must be better than competitors for Google to notice and thus your audience.
Choose a page title:
The title of the home page must contain the keyword you have chosen.
Put the keyword in your header:
Web pages are organized by having a main header above (H 1), followed by multiple subheadings and secondary titles.
In addition to using the keyword in the main header above, it is recommended to use it at least once in subheadings. This is useful because it helps Google to show exactly what your blog post is about.
Type the keyword in the image name:
If your post contains images, you should use these images to instill the idea of the post with Google. There are two ways to do this:
- Name of the image: Change the name of the image on your computer before uploading and name it with the keyword.
- Image alt tag: or the so-called “alt tag” is simply the text that the web browser will show, and it is something that sets it after uploading the image to your website. Also, here, write the keyword.
Use the keyword in the URL:
Google determines the topic of your post based on the URL. The title of the post is what comes after .com. (Or .net, .org, or whatever you use) in your URL. Google prefers to display URLs with the title of the page and not URLs with numbers or symbols.
Not preferred: www.ExampleCattoy.com/72635379§$%
In order to improve search engines for your post content, this content must be linked to other pages on your website. After publishing the content, you have to amend some old posts to include links to the new, better content.
Get external links:
The final stage of SEO is getting external links. What is meant by external links is any other sites, and it is preferable that these sites be reliable and trusted in the “eye” of Google. Because Google relies heavily on external links to determine the quality of the post.
B2B Marketing 2021: What is meant by B2B is commercial activity between companies (Business to Business), for example: a company that wants a large number